Some relevant stuff here folks...
This is also what the internet is becoming: a dark forest.
In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.
This very piece is an example of this. This theory was first shared on a private channel sent to 500 people who I know or who have explicitly chosen to receive it. This is the online environment in which I feel most secure. Where I can be my most “real self.”
These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments.
Podcasts are another example. There, meaning isn’t just expressed through language, but also through intonation and interaction. Podcasts are where a bad joke can still be followed by a self-aware and self-deprecating save. It’s a more forgiving space for communication than the internet at large.
Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Snapchat, WeChat, and on and on. This is where Facebook is pivoting with Groups (and trying to redefine what the word “privacy” means in the process).
These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments. The cultures of those spaces have more in common with the physical world than the internet.
https://onezero.medium.com/the-dark-forest-theory-of-the-internet-7dc3e68a7cb1
