I consider it more like mind control.
I did consider studying hypnosis for nefarious reasons but figured it was pretty much what I do anyway just not making people think they're chickens and shit.
A lot of companies offer supervisory/managerial preparatory courses (sometimes called "leadership training" or the like). If you ever get the chance to sign up for one covering topics such as different personality types and how to 'motivate' them, do it.
At the very beginning of one such course I attended the instructor made us all promise to "only use this knowledge for Good, never Evil, purposes".
Interesting stuff.